Website design has always been field of toss and turns for website owners as well as for web designers or web developers. It is very hard to predict the behavior of your website users and design most appropriate website to get quality traffic, which helps to keep the bounce rate of the website at its lowest point.
Many web designers or developers often overlook some very critical and basic aspects of website design which can affect the website performance and conversion rates, and leads to increase the bounce rate. Web designers should understand that only designing eye catchy website will not helps to get quality traffic and to reduce bounce rate low, but it is more important to design website in such a way which can engage more users and reduce ratio of users leaving your website in the mid of their surfing.
Below are some of the important factors which affect the bounce rate of your website:
• Less relevant contents on your website! This is very common and important factor which affects the bounce rate. Website visitors or users come up to your website in search of something and if they found nothing at all relevant or poor contents related to their search, they will easily move away from your site.
• Not so user friendly web design! Many web designers often incorporate very bright or dark color combinations and unnecessary stuff in their web design, which makes website very less user friendly.
• Not so effective backlinks!
• Horrible page loading of you website! Many designers often include flash or animation or huge image files to make their website more interactive and appealing, in doing so they heavily increase the page loading time of the website which annoys users and makes them move away from your website.
• Poor Browser compatibility! It is one of the very common factors which affect the bounce rate of your website, as different users may user different browsers and poor browser compatibility may lead poor user experience of users from your site and at the end leads them to move to another site.
• Poor SEO Compatibility! Not so appropriate keywords or descriptions may lead less visibility of your website in search engines and at the end reduce user traffic for your website.
So, above we see some of the important factors which affect the bounce rate of your website.
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